Bringing retail back downtown: the Shops in the Kresge Building invoke the past to move the city forward with 50 new retailers.
Szostak, Mary
FEATURE
Closed since 1982, the Kresge Building, located at 1201 Woodward Ave. has been revamped and is reopening its doors to the public. Once home to the Kmart Corporation and 85 stores selling goods to the public for 5 to 10 cents apiece; the Shops in the Kresge Building now offers consumers a unique, multifunctional mall full of small retailers, which include jewelry boutiques, an espresso bar, a full cocktail bar, an ice cream shop and various other businesses - a total of 50 so far.Hoping to capitalize on its prime location, the Kresge Building presents consumers with a new shopping experience. Eric Novack, the senior project manager of the development, considers the building's location on Woodward to be ideal because it is located in a high traffic area of the city.
"There are approximately 250,000 people doing business in the city," Novack said.
Situated near both Compuware and the First National Building, the shops are central to the business and financial districts downtown. The shops hope that people conducting business and working in the area stop in and take a look around. Crowds from special events being held at locations like Comerica Park, Ford Field, Joe Louis Arena and Campus Martius Park may also be drawn to the many offerings the building has.The retailers that are a component of the Shops in the Kresge Building offer superior quality goods and original designs, as well as high fashion. They come from different backgrounds and experiences that will add to the overall diversity of the retail development. And while they are individually hoping to be successful in this endeavor, the overwhelming theme pervading their comments is that they all hope to be a major part of Detroit's revitalization.
The business owners are also thrilled at the opportunity to be a part of this venture. Aaron-Micael Beydoun, owner of the espresso bar, Chez Zara, shares this sentiment. He indicates that, what appealed to him about the Kresge Building is the unique and eclectic mix of small businesses. Beydoun's company features a rare partnership with the renowned Italian coffeemaker, Lavazza. Beydoun also owns a business in Shanghai, China, but Chez Zara is his first business venture in Michigan. He has roots that tie him to the Detroit area and decided to open his espresso bar to be a part of something that he strongly feels will better the city. "When retail comes into the area, it will bring in residents," he said.